Consumer Behaviour - Pondicherry University

20 Aug 2013 ... and Marketing Implications - Consumer Behaviour Models. Unit – II. Environmental ... Strategic marketing applications - Market segmentation strategies. - Positioning ... An issue of considerable importance to consumers and marketers alike- the informal ... Kanuk, CONSUMER. BEHAVIOR, 7TH EDITION,. 7.

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Consumer Behaviour - Pondicherry University

20 Aug 2013 ... and Marketing Implications - Consumer Behaviour Models. Unit – II. Environmental ... Strategic marketing applications - Market segmentation strategies. - Positioning ... An issue of considerable importance to consumers and marketers alike- the informal ... Kanuk, CONSUMER. BEHAVIOR, 7TH EDITION,. 7.

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Consumer Behaviour

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